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Rugby Magazine Launches New High School Rugby Publication

Wednesday Mar 4, 2009 in Magazine

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When Rugby Magazine overhauled its editorial format in 2008, one of the goals was to attract a new generation of rugby players and fans to the publication. Now the magazine has taken that outreach a step further with the launch this spring of High School Rugger, a free, oversized 8-page newsletter for American teenage rugby players.

This week, the magazine will mail more than 15,000 copies of High School Rugger to more than 650 rugby coaches and athletic directors covering more than 700 teams. Each coach was due to receive about 20 newsletters per team to distribute to their players at no cost.

“The cultivation of high school and youth rugby players is not only vital to the growth of the sport in the US, but also to the growth of our magazine, the only one that covers the sport in America,” says Rugby Magazine publisher Stephen Hanks. “We feel High School Rugger is a great way to tell those thousands of young rugby players that we acknowledge their participation in the sport and that we want to help them grow and improve—in addition to encouraging them to read publications about rugby.”

The colorful launch issue of High School Rugger features service pieces on nutrition, skills, team fundraising tips and how playing football can help your rugby game (and vice versa). There are also advice columns from University of California Coach Jack Clark (for prospective college freshmen ruggers) and Women’s National Team star Phaidra Knight (for young women ruggers).

Hanks says the magazine plans to publish two issues of HSR per year (the next one in the fall), but the frequency of future issues depends on reader response. “If they read it, want it and need it,” he says, “more will come.”

If you are a high school rugby coach who does not receive copies of HSR by March 13, 2009, or you need more copies for your team, send an email with your contact information to: jfinlan@rugbymag.com

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